Best Rates Are Available For Comments On Youtube Videos

 

Today all of us use internet in order to complete our daily works of our homes and offices. Companies are using internet in order to provide their services and products to their clients and customers living in different parts of the world. Online education websites are making profits by providing people with the option of completing their education just by sitting in front of their computers whenever they get time from their busy work schedule. Online ecommerce business and also the retail business in internet is providing wonderful services and also are making huge profits because of the presence of huge online traffic in internet.

But before a company establishes its business in market it needs to work on endorsing its products and services so that people can notice them. For that many companies take the help of television endorsements but it is not possible for others to endorse their products through television because it is too much costly. This is one of the reasons why today people are entering into youtube with the videos of their products and services and are trying to hold the market because there are huge numbers of people present in YouTube every single moment.

Company That Helps In YouTube Endorsing Perfectly

There is one company present in internet which is providing wonderful services for perfect YouTube endorsement. The name of the company is Social Viral World. This company provides genuine and real comments to their clients and customers every time they ask for them. For providing their services, this company takes a minimum amount of youtube comments rating from its clients compared to the consideration taken by other companies present in market and are providing the same kind of service. So, if you want comments on your YouTube video then go for this company rather than going for anyone else present in market.

Acquiring the best Gadget Insurance to meet Your Requirements

images787878Devices really are a portion and parcel of our every day daily life. Each and every and every one particular of us uses gadgets for various purposes correct from speaking with our family and friends to discussions with our clients and boss. Numerous gadgets are readily available, each of them meant to get a precise job, some are exclusively for surfing the web other individuals for chatting and also some only for photographs. cool gadget reviewshelp you conserve time and at the identical time boost your overall productivity irrespective of no matter whether it really is employed in the comfort and ease of your home or workplace. Devices are a valuable portion of your life and also you would not need to lose them on account of theft or perhaps a breakdown. Consequently, insurance coverage is what you’ll need to make sure the safety of your valuable gadget. Your gadgets may be harmed by numerous aspects and as a result you need a approach to manage the majority of them – at the very least the most typical and rampant of them. You are able to simply defend your devices from falling and finding damaged; but there’s no way it is possible to defend it in the climate. Of course you could by locking it up and packing it securely, but if you utilize it, it truly is prone to harm. When thinking about a insurance strategy, don’t believe about these days; devote a while and put together for that future, where are you really going to utilize it and what could occur to it? Once you realize precisely what you will need, go by way of the different gadget insurance coverage ideas and pick out a number of that finest match your demands. Once the shortlist is designed, go the extra mile and choose the one that is definitely best. Spending time picking the right program isn’t time wasted. Instead, in the event you hurry and pick the initial plan that pops up, you’re going to regret it.it. You can find countless different types of devices and also to meet the expanding requirements you’ll find a large number of diverse insurance coverage strategies. These programs are not precisely the same; they all supply you distinct levels of defense. Despite the fact that programs may appear similar, in the event you would devote a while and go through the real conditions you would notice the amount of safety differs a whole lot. So when getting yourself gadget insurance coverage you need to consider coverage capabilities instead of the packages. A lot of the insurance coverage offers use similar titles and boast of the exact same features; but, they differ in cost. The cause may be the amount of defense and also the areas coated. These differences could seem petty, but in terms of actually claiming your insurance coverage they’re able to perform wonders – positive or negative depending on your insurance coverage program. When deciding on your gadget insurance plan, you ought to avoid any plan that is under-priced or overpriced as these are the ones that have a lot of loopholes. Numerous highly priced plans might include robust options and protection; however, the actual protection you happen to be going to want will not be included. For that reason, when choosing your insurance coverage program you’ll need to think about your gadget and what could happen to it; thereby, select the perfect program to meet your wants so in case your seeking for information about cool gadget reviews, Just Check out our web site know all regarding it.

Study: My Understanding of Psychics

Do you Need to Consult a Love Psychic?

Who else is curious in knowing their love psychic reading? Are you sure you partner is your other half? Are you in a relationship with your other half? Are you in love right now? Are you getting hopeless in looking for the “one”? Are you ready to consult a psychic and know the truth about your love life.

Here is what i’ve learned after researching, writing and reading about love psychics.

Everyone in this world has his or her soul mate. Soul mate is a person with whom you have an immediate connection the moment you meet. A connection so strong that you are drawn to them in a way you have never experienced before. People who are very superstitious are the ones who usually consult a psychic. People consult psychics because they get wisdom, hope and inspiration. People often consult psychics because of love.Love is caring for someone you love and being with him when he needs your help, doing everything to protect and look after him. When you consult a sincere psychic reader, it could seriously help you unravel a lot of things about your love life.

Here are reasons why i would advice people to find a love psychic online.

Finding a psychic that specializes in love online will actually depend on your option and your budget. I tried consulting to love psychics in malls however they are not accurate enough. You could get accurate reading about your love life from a lot of psychics online. When you find a psychic on the internet, you need to make it a point to check if he or she has an official website. On the website you could check and read the testimonials of customers. This could help you in determining if the psychic is real or fake. Finding the best love psychic website online will actually help you in getting accurate and indisputable love readings. You need to be smart to separate the genuine psychics from the fraudulent psychics. So you would waste your money you should know what your readings mean. You can get love psychic readings on when you will find your soul mate, who will your soul mate be, what is going wrong in your current relationship, how you can correct it, it your current mate the right one for you, or how to find the right one.

However, the best psychic is always the person you see in the mirror, because a person learns from experience, so it shouldn’t be difficult for you to find love.

Source: http://www.djownbeypsychic.podbean.com/

Ballantine Releases SEO Authority Guide for New Jersey Companies

FOR IMMEDIATE RELEASE

(Fairfield, NJ)—A Pew Research study indicated nearly eighty-seven percent of adults in the United States use the Internet. Of those adults, seventy percent of them use a search engine regularly. When it comes to the one hundred billion searches that Google handles every month, it is estimated that seventy percent of the links that users click on are non-paid, organic links, and seventy-five percent of those users will not bother to scroll past the first page of results to find what they seek. It has become clear, if a business wants to increase their visibility, they must pay attention to their search engine optimization and rankings.

It is with this key fact in mind that Ballantine, a New Jersey-based print and digital marketing company, has just published their SEO guide for NJ companies. The guide is aimed specifically at helping local companies climb the search engine rankings so that they become more visible to those searching for relevant keywords. Ballantine wants their SEO Authority Guide to be the ultimate resource for companies who want to reach their target audience.

Ryan Cote, a representative of Ballantine in Fairfield NJ, stated, “It’s obvious that those who rank at the top of the search results are the ones getting found online. What many business owners aren’t aware of is the fact that local search rankings are now a key factor in getting customers calling in and coming through the door. Fifty percent of people who conduct a local search on their smartphone and thirty-four percent of people who search for something locally on their laptop or tablet will visit a store that same day. What’s even better is that nearly twenty percent of those people will buy something on that first visit.”

Cote goes on to say, “What all of these statistics mean is that companies who expect to thrive in today’s competitive markets must learn how to rank high in local search, and that’s exactly what our Ultimate Guide to SEO teaches them how to do. Our team has covered all the major aspects of ranking a website higher in the search engines. It’s geared specifically towards fellow New Jersey companies because we want to help them experience the increase in visits and phone calls that we know higher local search rankings can produce.”

“The ultimate goal in any marketing campaign is to increase the bottom line. We know that high local search rankings is what helps business owners achieve this. Our SEO guide gives them exactly what they need design and optimize their website in a way that gets them in front of their target audience and allows them to continue to see their business grow.”

About Ballantine:

Ballantine has been assisting companies nationwide with implementing successful direct marketing campaigns since 1966. Family-owned and operated for three generations, Ballantine offers a full suite of print and digital marketing services aimed at helping brands better understand and reach their target audiences. With the expert application of ever-evolving ideas, strategies, and approaches, each person on the Ballantine team shares a vision of providing personalized and attentive service and delivering solutions that increase their clients’ success.

Media Contact:

Ryan Cote
Fairfield, NJ 07004
Telephone: (973) 305-1500
Email: ryan@ballantine.com
Website:

Source: http://markets.financialcontent.com/spoke?Page=MEDIAVIEWER&GUID=30861718

What I Can Teach You About Weddings

Las Vegas Outdoors: A Wedding Guide

A lot of people dream of getting married in Las Vegas. And what makes couples want to be wed in Las Vegas is its exciting life with restaurants, beautiful hotels, casinos and anything you would want your nightlife to have. Las Vegas is not only great for weddings, it is also a well known honeymoon destination for newly married couples. Don’t only dream of a Las Vegas wedding, also include in your plans a Las Vegas honeymoon.

However, if you want an outdoor wedding in Las Vegas, finding the right venue might leave you confused. How is it possible for a couple to get everything they want in their Las Vegas wedding? You can actually get help from three sources. You can ask help from travel agencies who can give you good advice for a great outdoor wedding. You can also check online for sites that offer outdoor wedding packages. Or perhaps the best way is to do the planning yourself so that you have a control over all the details.

There are basic questions that you need to answer, whatever option you choose to have your outdoor wedding. Do you want to have a big wedding? Does it need to have the complete entourage complete with bridesmaids, and all other wedding participants, or will you prefer to just have a small, quiet wedding ceremony with only a few friends invited?

Another important thing to consider is the wedding venue. This should not be a problem because there are a lot of outdoor places in every part of Las Vegas where you can hold your wedding. There are places which are truly breathtaking during sunrise and sunset.

There is a beautiful garden in one of the private Las Vegas country clubs which boasts of its ten acre garden which is perfect for wedding ceremonies. People are welcome to hold their wedding ceremonies there even if it is a private club. Here they offered various wedding packages for the ceremony and reception. They provide an officiating person, flowers, and music for the whole duration. You can also have your wedding photographs and wedding video taken by their staff.

So if you are really set on having a Las Vegas wedding, consider this beautiful garden for a wedding venue.

To have a Las Vegas wedding is a great experience. It is very convenient too because everything is within your reach. You will have everything from a great outdoor wedding venue, to beautiful and luxurious hotels for your honeymoon, never sleeping casinos to have you entertained, and great restaurants for great dining. An outdoor wedding in Las Vegas is one of a kind but you still get all the comforts and amenities just about anywhere. If you plan for a Las Vegas outdoor wedding, you will surely have a lot of fun and excitement.

Source: affordable wedding packages vegas

Capt’n Crush Ray Sets Three New Golf World Records With CopperJoint Sleeve

FOR IMMEDIATE RELEASE

ELKHART, Ind. — CopperJoint sponsored professional golfer Lynn “Capt’n Crush” Ray set three world records recently while using the company’s innovative copper elbow sleeve. Wearing a CopperJoint elbow compression sleeve at the recent 2016 Golf Fest Show in Mesa, Arizona, Ray set a new world record for the longest low-elevation carry of a backwards-swinging golf drive at 294 yards, 1 foot and 4 inches, a Guinness-certified accomplishment. At the same event, Ray set a new unofficial record for the most full-swing golf drives in an hour, striking a total of 1090 balls down range.

Ray followed this pair of performances with another Guinness World Record at the second leg of the 2016 Golf Fest circuit in San Diego on March 4, beating his own previous high mark by driving 469 golf balls 300 yards or further in sixty minutes. Ray credits the CopperJoint elbow sleeve with greatly alleviating the joint pain he used to experience, saying in a new interview at the company’s website “It is a great product and I won’t hit another golf ball without it on.”

“One of the most rewarding things about this business is seeing what a difference our products make for so many hard-working athletes,” CopperJoint CEO Jon Deal said, “We’ve been big fans of Capt’n Crush for many years and have followed his impressive career with great interest. We were thrilled when he accepted our offer of a sponsorship after having already started wearing our CopperJoint sleeve on his own. Lynn’s record-setting performances at the recent Golf Fest Shows were amazing to behold, and we are truly proud to be able to support such a devoted athlete.”

Made using a proprietary, patented process that allows pure, elemental copper to be incorporated into nylon at a fundamental level, the CopperJoint family of compression sleeves are favorites of everyone from active athletes to those suffering from degenerative conditions like arthritis. Designed to provide effective joint support and promote recovery from injuries by encouraging blood circulation, the copper-infused compression sleeves also wick moisture and prevent bacterial growth and the development of odors.

With many athletes and others now discovering the benefits of these unique products, achievements like those of Lynn “Capt’n Crush” Ray at the two recent 2016 Golf Fest Shows help to spread the word even further. As a CopperJoint sponsored athlete, Ray wears one of the company’s elbow sleeves in training and in competitions, as he details in an extensive new interview now online at CopperJoint.com, where links to YouTube videos of his record-setting performances can also be found.

About CopperJoint:
Incorporating the regenerative, anti-microbial power of pure copper into top-quality, 4-way knee, ankle, and elbow compression sleeves, the CopperJoint family of products supports everyone from hard-training athletes to those who suffer from degenerative joint conditions.

Source: http://business.theantlersamerican.com/theantlersamerican/news/read/31707282/Capt’n_Crush_Ray_Sets_Three_New_Golf_World_Records_With_CopperJoint_Sleeve

Amerishades NYC Showcases Child Safety Window Treatments

FOR IMMEDIATE RELEASE

(New York, NY)– Standard window shades have been shown to be potentially hazardous, especially in a home with young children. As children explore the home and notice the blinds, they can be injured by playing with them. 

Amerishades NYC is one company working towards higher standards for window treatments nyc and towards creating window shades that are much safer for children. The company cares about child safety and offers a variety of shades, blinds, and window treatments that are designed to protect the children in the home and eliminate the potential hazards that most blinds or shades have.

Spokesperson Vlad Chogoleff confirmed, stating, “We are worried about the children and include a variety of options that keep them safe. We also use warning tags, labels, and other methods to show potential hazards and suggest alternative products that could help keep a child safe.”

A person who is interested in Shades in NYC has quite a few options available at Amerishades NYC. Cordless and motorized operating systems offer ways to control the blinds and shades without the need for cords that pose a risk. Retractable lift cords and cord tensioners keep the cords out of the way and up where a child cannot reach them.

One of the most notable brands carried by Amerishades NYC is Hunter Douglas NYC. This brand offers a variety of blinds and shades, all made with child safety in mind. The products remain stylish and will work with an abundance of different home styles, yet still include the safety standard parents are looking for.

Hunter Douglas also offers a brochure for their products, found on the Amerishade NYC website, that details the child safety features their products contain and works to help parents find the right solution for their needs. The manufacturer explains the different types of products available and how they can be used to replace the blinds the person may already have.

“We care about children and take child safety seriously,” Chogoleff stated. “We have a variety of options in top brands. Customers who are looking for something in particular or who just want to know how to keep their children safe can contact us with any questions.”

Amerishades NYC encourages parents to take a proactive step in purchasing child safe blinds and shades to ensure the home is safe and accessible for the child. The company also encourages parents to reach out with any questions to ensure they can find blinds or shades that will be right for their home.

About Amerishades NYC:

Amerishades NYC is one of the leading companies providing blinds, shades, and other window treatments. The company offers a plethora of choices and can work with a customer to find blinds or shades with the right look, the most efficiency, and the child safety features the person wants. The company strives to make the customer’s life easier by doing all of the measuring on their behalf and helping them select the right product. Amerishades NYC also includes solutions at a variety of prices to ensure the homeowner can find the window treatments to suit their budget.

Media Contact:

Vlad Chogoleff

info@amerishades.com

305 Broadway, 7th floor

New York, NY 10007

212-271-0070

Source: http://markets.financialcontent.com/investplace/news/read/31067864/Amerishades_NYC_Showcases_Child_Safety_Window_Treatments

Telecom Specialist Vector Digital Systems of Dubai Expands Next-Day Shipping Program

FOR IMMEDIATE RELEASE

DUBAI, United Arab Emirates — Vector Digital Systems L.L.C., a leading supplier of telephony equipment to clients in the UAE, the Middle East, and Africa, announced an expansion of the company’s next-day shipping program. Thanks to even closer relationships with top carriers like DHL, Vector Digital will be able to provide next-day shipping throughout the United Arab Emirates on orders received by 12:30 p.m. local time, Sunday through Thursday. The improved next-day shipping option is a result of Vector Digital’s commitment to continually raising the bar for customer service, and is already being enjoyed by many of the company’s clients.

“Whether it’s a couple of IP handsets or a brand-new PBX to provide service for an entire company,” Vector Digital Managing Director Anwar Azees said, “Getting top-quality telephony equipment as quickly as possible is frequently a way of staying ahead of the competition. With next-day delivery throughout the UAE on many orders, our improved shipping service is going to make it even easier for companies in the region to keep on top of their developing telecommunications needs.”

Occupying Building R15,  in the France cluster of Dubai’s bustling, 800-hectare International City mixed-use development, Vector Digital Systems is one of the region’s top telephony and IT support specialists. The company serves clients throughout the United Arab Emirates, Saudi Arabia, Bahrain, Qatar, Kuwait, Oman, and much of northern and central Africa, including Egypt, Nigeria, Kenya, Ethiopia, Uganda, and Sudan.

By combining an unmatched selection of top-quality telephony equipment with a firm dedication to providing the best in customer service, Vector Digital has established a reputation as the Best Telecom Distributor Dubai has to offer. As a result, it has received a number of prestigious awards, including a recent CP PLUS Enhancing Vision honor received by only a few of the Telephone Companies In UAE today.

Vector Digital clients have access to a region-leading selection of telecom equipment from top makers like Avaya, Cisco, Panasonic, Grandstream, Polycom, Dlink, Yeastar,RTX and NEC, with the company’s thoroughly trained sales representatives offering expert advice whenever it is requested. Highly responsive after-sales support services are also available to ensure that customers will be able to take full advantage of the power and flexibility of the equipment they buy.

With the newly upgraded Vector Digital next-day shipping service, working with one of the most capable and highly regarded Telephone Companies in Dubai becomes even more rewarding. Orders received before 12:30 p.m. Dubai time, Sunday through Thursday, can be dispatched for next-day delivery throughout the United Arab Emirates. As always, customers can also pick up their orders at the Vector Digital store, and international clients will continue to receive the same reliable, quick shipping services as before.

About Vector Digital Systems L.L.C.:
Providing the best in telecommunications equipment and support to clients in the United Arab Emirates and beyond, Vector Digital Systems emphasizes no-compromise customer service and expert, personalized advice.

Media Contact:
Vector Digitals Sales
Dubai, UAE
Telephone: +971 4 4504145
Email: info@vectordigitals.net

Source: http://investor.barcelonanews.net/newsnet.barcelonanews/news/read/24835365

The Essentials of Proxies – 101

Getting a Better Understanding of the Benefits of Web Proxies

At this point in time, many people that often visit the internet, would be pretty familiar with the term web proxies. In addition to having no clue on how these proxies actually work, many of us also have no idea regarding the benefits that they can offer. In case you have been curious about the benefits of these web proxies, then you will be able to find several interesting things about them if you continue reading below.

Perhaps the most popular use and benefit that people enjoy with these proxies, is the way they are able to solve the problem that many people have regarding restrictions that they are able to experience when exploring the internet. For instance, there are certain websites that block your IP and prevent you from accessing internet content that you need or desire. Proxies will basically provide you with a way to bypass that, and as a result, have the ability to access the content that you want, which is off limits to you otherwise. This can be very handy if you are trying to play an online game for instance that blocks your IP, or want to watch a video that is unavailable in your area.

Another huge benefit of using these web proxies, is the better security that you get, whenever you are on the internet. As an example, even if you are someone that just loves to browse websites, utilizing these proxies can help protect you from criminals, spy software, or even marketing companies by hiding your real IP. It will significantly improve your ability to ensure that any piece of personal information that you are using on the internet, won’t be easily accessed by other individuals.

So, if you think that you’ll benefit from these proxies today, then there is no reason at all not to utilize them. The only important detail that you should always remember with this, is to ensure that once you pick a proxy, you go for one that is well-known for delivering the quality security and reliability that you seek. With so many of them today though, it won’t be that difficult to find the one that has the capabilities of helping you achieve your goal.

You will be fine, especially if you take your time throughout the process of surveying the online market for such services. If you know some individuals that have used these proxies before, then you can consider asking them for recommendations about it. This will significantly improve the overall convenience that you experience during your search and also increase your chances of finding one, that can properly cater to your needs.

Source: fast youtube proxy

The 10 Best Resources For Clothing

The Advantages of Getting Custom Monogram Apparel and Accessories for Your Business

Custom monogram apparel and accessories greatly affect the way businesses are received by their customers. Custom monogram apparel and accessories promote the company’s identity and create an unforgettable impression upon clients.

As a matter of fact, the number of companies that are incorporating the creation of custom monogram apparel and accessories into their marketing budget are steadily increasing. Advertising brings in new customers and new customers are essential for a company’s growth, so business owner would benefit from using this method. Here are a few other benefits of custom monogram apparel and accessories for businesses.

Custom monogram apparel and accessories promote the company’s identity. A consistent identity is vital in establishing customer trust and client relationships. When you use custom monogram apparel and accessories for your company, you solidify your branding and create connections that will help your company flourish.

Custom monogram apparel and accessories boost employee morale. Not only does personalized monogram apparel and accessories give your team a sense of unity, they also present to the work a smooth and well-defined working environment. This in turn will inspire productivity among your employees.

Custom monogram apparel and accessories affect the customer’s view of your company in a positive way. By creating a common company apparel or accessory, your customers will find it easier to locate your employees in your store. Custom monogram apparel and accessories portray a sense of professionalism and will boost your company’s image.

Custom monogram apparel and accessories are additional advertising. Companies have their logo on almost anything and with good reason. They augment your branding and is another way to get your name out there.

Distinguishes Your Company From Others – The main issue with many companies today is that they blend in with their competitors in similar industries. By investing in custom corporate apparel, you can prevent blending in and instead stand out – for all the right reasons.

Custom monogram apparel and accessories separate your business from other companies in the same industry.Custom monogram apparel and accessories makes it easier for people to identify your company from your other competitors. The problem with most companies today is that they blend in with other companies in the same industry. This is easily preventable by investing in custom monogram apparel and accessories which help you stand out for all the right reasons.

Custom monogram apparel and accessories indicate the kind of corporate culture you have in your company. Corporate culture is easily seen with the kind of clothing or accessory used. Polos or button down shirts imply a professional and more formal work environment. Tee shirts are for more relaxed settings. Choose the right kind of custom monogram apparel and accessories to show how your business really is.

Source: http://raisinemreal.com/index.php/2016/05/04/gorgeous-gift-ideas-for-new-moms/

Where To Start with Services and More

Business Telecoms of the Present and the Past

The Business telecom term covers the data transfer, voice and internet services. To achieve such service, there should be data transmitted to distant areas, done by the means of electric signals. So that signal can be transmitted all over the globe, the telecommunication uses great types of channels. At the far end part, there are receivers that get the signal and should be interpreted to get the needed information. The social interactions are believed to be dominating by the telecom networks; and has a cheaper way of connecting to the rest of the world.

By the help of the advanced technology and services, business telecoms have succeeded to overcome the natural limitations of the business environment. Generally they become a great part of businesses. Not like the ancient business-telecom, today’s telecom has more economical and instant ways of data transmission. In UK, the top business telecom include Avaya, BT,Topcooms, Vodat telecoms, PSU and a lot more. There are number of leading telecom business in UK, such as PSU, Avaya, Vodat telecoms,BT, Topcomms, and more.

The business-telecommunication in the past, has a very limited range, like the telephone services and fax only.

For small businesses, that do not require a long distance connection, these services are still enough. Then, the addition of cellular phones happened, and with a bit of advancement, the internet then become a part of the telecommunication kit. Originally, dial -up modems are being used to build internet connection. But, the internet of the present has a great value of technological union targeting to reach the communication requirement.

The new business-telecom, dense with networks and the newest innovation of technology, will simply enable you to transfer data fast. It has been evolved to customize communication, and quick response over different channels.

Today’s modern technology comprise, ADSL (Asynchronous Digital Subscriber Line) services, VOIP (Voice over network protocol) and, ISDN (integrated services digital network). These type of technologies keep the spell of growing businesses are utilized depending on the businesses’ individual needs.

The VOIP is greatly used in large enterprises in business-telecoms. The protocol is used to make long distance calls, as used by the computer. It is a replacement of any standard telephone line, which is expensive.It can be another replacement of a more expensive telephone line. A number of business telecom packages will let you call outside your country for free, by using your computer. A varied business telecom services can be achieved, on a standard phone lines, named POTS. However, you can get more great features, with the primary rate interface signaling, through the T1.

Many amazing key benefits can be availed in the recent business telecom. Anywhere in the world, you can surely create your own site office, through a satellite operated system. Video conference made possible through this modern system. Moreover, if you are a business guru, you can simply hire home employees to work anywhere at any time.

Source: avaya telephone system

A DNS Failover Service – Is it right for you?

Over the years, DNS Failover has become a very popular service primarily due to the fact that it is relatively inexpensive and fairly easy to deploy and manage. But is it the right solution for your organization? In this article, we’ll outline what DNS failover is and provide an overview of the benefits and appropriate uses for this type of technology.

What is DNS Failover?

First, we must define what DNS failover is before trying to understand whether or not it offers benefits. Simply put, DNS failover is an add-on feature of a DNS Service and is a system that consists of two main components. The first component monitors servers or devices behind IP addresses in an effort to determine their state, e.g. up or down. Second, it uses the server state information to automatically update the IP address associated with a particular DNS record, such as an ‘A’ record, ‘AAAA’ record or otherwise. It may consist of other components designed to deliver email or SMS alerts in the event that an outage is detected or changes are made, but any successful DNS Failover solution must consist of at least the first two essential elements.

Common Applications for DNS Failover

So now that we know what DNS Failover is, what is the most common use for it and what applications can benefit from this method of automating DNS updates?

Perhaps the most obvious use that comes to mind is to control web traffic. Failing over between redundant web servers is a very common implementation, and is probably the most frequently used application. From the failover system’s perspective, it really doesn’t matter where the two IP addresses are, so long as they are different. So because of this, it could be used to failover between two different servers at the same datacenter, servers at different datacenters (even across the globe) or it could be even the same server with two different network connections, each having their own IP address, for example a server at a corporate office with one IP on each of two different T1 lines.

Naturally, what can be done for web servers can also be done for mail servers, FTP servers, streaming media servers or VoIP servers, just to name a few. Essentially, if it has an IP address and can be monitored externally, DNS Failover can route traffic to it when it is up, and redirect to another server when it is down.

Common Features

Most well thought out DNS Failover implementations should have at least a few basic features. First, and probably paramount to failover success, is monitoring. The more advanced the monitoring feature-set, the better. This allows you to detect outages as accurately as possible. At a minimum, we would expect functionality to fine-tune the monitors and to run them from multiple geographic locations in order to create an accurate picture for when failover actually needs to occur. Of course, it should probably go without saying that the monitoring and alerting functionality should be able to send alerts via email, SMS or both.

Another important feature, in our opinion, is some flexibility in how traffic is routed. The most common traffic routing configurations are sequential or round-robin. Sequential allows you to list servers in the order you want traffic to be delivered so that if the server with a priority of 1 goes down, it sends traffic to the server with a priority of 2 and so forth. Round-robin publishes a DNS record for every one of the active and available servers so that traffic is distributed amongst them as evenly as possible. When one goes down or becomes otherwise unavailable, it is simply removed from the pool allowing traffic to continue being distributed amongst the remaining server(s).

And finally, you’ll probably want a feature that prevents the automatic re-announcement of a server’s IP address when it comes back online. In the case of a server providing static web content, re-adding may not pose a problem, but in the case of a database server requiring resynchronization, this little feature is critical.

Limitations of DNS Failover

The biggest limitation when using DNS Failover for application switching is the ability to quickly detect an outage and make a change that will actually propagate the Internet in relatively short order to seamlessly redirect users, both current and future. Even the best DNS Failover solutions that accurately detect an outage and update DNS quickly and accurately still leave customers at the mercy of a well known problem called caching. This is an extremely tough issue to resolve because it is not within the DNS Failover service providers control.

Caching issues are created when ISPs ignore TTL values, or they can be caused by something as simple as default Internet browser settings which are configured to cache images in order to improve page load times. The shortest compliant TTL value is 60 seconds, and for some ISPs this is simply too short. AOL, for example, is known to ignore low TTL values and substitute them with something much higher, say 15 minutes, for example. But other than those ISPs who ignore TTL values, a 60 second setting in theory *should* propagate the Internet relatively quickly.

Is there anything better?

Depending on your application, Cloud Load Balancing might be a better fit. That, of course, should be dictated by your specific requirements for uptime, flexibility for balancing traffic among servers and how critical the need to avoid caching created by TTL avoidance or just plain old browser settings. Cloud Load Balancing is similar in design, but offers extremely powerful traffic management solutions similar to hardware load balancers (except on a global scale) for serious online organizations.